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Fighting Japan's Animal Culling Crisis

Zero
Culling.
Zero Compromise.

In Japan, 25 dogs and cats are killed in shelters every single day.
PAW POWER PROJECT turns global awareness into real, funded change.

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Zero Culling Japan 5% of every sale donated Monthly reports published 44,576 animals waiting Global awareness × real change Zero Culling Japan 5% of every sale donated Monthly reports published 44,576 animals waiting Global awareness × real change
0
Animals Culled in 2023
Down 94% from the 2004 peak of 155,870. Progress is real — but zero is the only finish line.
0
Currently in Shelters
Most private rescue organizations receive zero public funding. They operate solely on donations.
25
Animals Killed Daily
Every single day in Japan. The number that drives everything PAW POWER PROJECT does.
( Our Mission )

Awareness
Creates
Change

PAW POWER PROJECT was born in Gifu, Japan — one of the prefectures with the highest cat culling rates in the country.

Most people outside Japan don't know this is happening. The rescue volunteers doing the hardest work receive zero government funding. They operate on donations, on their own time, in their own homes.

Our approach: global awareness + economic support + radical transparency. Every purchase funds rescue organizations. Every yen is publicly reported.

What We Do
01
Spread Global Awareness
Sharing the reality of Japan's animal culling crisis with audiences who have the power to create international pressure for change.
02
Fund Rescue Organizations
5% of every merchandise sale goes directly to verified rescue groups working on the ground in Japan.
03
Radical Transparency
Every yen raised, every yen donated — published publicly every single month without exception.
( The System )

How It Works

Shop Now
01
🛍️
You Buy

Purchase a PPP t-shirt, tote bag, or mug from our Etsy shop. Every item ships worldwide from US and EU warehouses.

Visit Shop
02
🐾
We Donate

5% of every sale goes directly to verified Japanese rescue organizations working to end animal culling.

See Reports
03
📊
We Report

Every month, we publish the exact amount raised, donated, and which rescue organization received it. No exceptions.

Follow Along
( Transparency )

Nothing
is Hidden.

We publish exact numbers every month. Not ranges. Not "a portion." Exact figures.

Because trust is the foundation. And trust requires proof.

Monthly Report — Sample
Total Etsy Sales$〇〇
Donated (5%)$〇〇
Rescue Organization〇〇
New Followers+〇〇

Published every month. No exceptions.

( The Shop )

Buy. Support.
Change Things.

View All
👕
PPP Tee
$32 USD · Ships worldwide
5% → Rescue
👜
PPP Tote Bag
$28 USD · Ships worldwide
5% → Rescue
☕
PPP Mug
$22 USD · Ships worldwide
5% → Rescue

Produced & shipped via Printful × Etsy · US & EU warehouses

( The Reality )

Japan's
Crisis Explained

📉
94% Reduction Since 2004
Peak culling was 155,870 animals in 2004. In 2023 it was 9,017. Enormous progress — but the work isn't done.
🏛️
Zero Government Funding for Rescuers
Japan's private rescue organizations receive no public support. They fund everything through donations and volunteer labor.
🏪
Pet Shop Sales Still Legal
Banned in Germany (1990s), UK (2020), Netherlands. In Japan, puppies and kittens are still sold in glass cases inside malls.
🌸
Sakura Neko — Japan's TNR Program
Cats with notched ears have been through Trap-Neuter-Return. Carried out entirely by volunteers across Japan.
Culling Progress
2004 Peak155,870
2015~90,000
2019~32,000
2023 (Latest)9,017
Our GoalZERO

Source: Ministry of the Environment, Japan

( Start Here )

You don't
need to be
in Japan.

You just need to decide this matters. Every follow, every share, every purchase creates real impact in Japan's animal rescue system.

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